R-rated comedies fall flat at the box office. More family friendly flicks wanted…

Theater owners in recent years have all but begged studios  to make more PG-13 comedies, which they believe have a better shot at attracting a wide audience.   For example: “Pitch Perfect 2,” which carried that lighter rating, took in $183.8 million in North America this summer.

Moviegoers turned out in strong numbers over the weekend for the well-reviewed fifth chapter in Paramount’s “Mission: Impossible” series, which sold about $56 million in tickets. But it was an unexpected misfire that caught Hollywood’s attention: “Vacation” (Warner Bros.) became the fourth R-rated comedy of the summer to receive the cold shoulder from a wide audience.

-Theater owners / exhibitors in recent years have all but begged studios  to make more PG-13 comedies, which they believe have a better shot at attracting a wide audience.   For example: “Pitch Perfect 2,” which carried that lighter rating, took in $183.8 million in North America this summer.

-But studios remain focused on young ticket buyers — even though data from the Motion Picture Association of America indicates that older moviegoers  are more loyal customers.  Hollywood’s top comedy writers and directors  tend to want to push boundaries: It’s not cool to dream up PG-13 or PG jokes and scenarios, and that leads to raunchy comedies, especially at a time when the limits of tastefulness continue to be tested culturewide.

http://www.nytimes.com/2015/08/03/movies/r-rated-comedies-vacation-among-them-continue-to-struggle.html?partner=rss&emc=rss&_r=0

Verne Hill

Verne Hill

The News Guy – WBFJ Family Friendly Morning Show at WBFJ fm - Your family station!
I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace…

VERSE: “Let everything that has breath praise the LORD” Psalm 150

QUOTE: “A person who loves his job, will never work a day in his life.”

MON-SAT 6A-10A(& Sunday@5 host)
verne@wbfj.fm
Verne Hill

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Verne Hill

I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace… VERSE: “Let everything that has breath praise the LORD” Psalm 150 QUOTE: “A person who loves his job, will never work a day in his life.” MON-SAT 6A-10A (& Sunday@5 host) verne@wbfj.fm